Ask

The Consumer Health division wanted to understand insights and opportunities.

Engagement

Our team conducted quantitative research with one of our key partners and developed business and retail strategies to drive growth in new areas.

Outcome

The client gained valuable insights into this category and leverages the retail strategies with key US customers.

Services

Research, Human Experience Strategy

Framework

Bayer approach Pine to conduct research and develop strategy for their consumer health care business unit.

PINE’s team got to work understanding the categories with this scope and the general retail landscape within personal and health care. We did extensive audits of stores and ecommerce to understand how the categories were positioned, the language used, key brands within and overall retailer current approaches to engaging shoppers.

We enlisted one of our research partners to aid in conducting the quantitative research. Once the survey was complete, we synthesized the findings and developed now, next and future strategies for Bayer to consider.

Output

Valuable insights and retail strategies

The client gained valuable insights into the evolved category opportunity and leverages the retail strategies with key US customers.