Ask

The initial ask was related to brand strategy. We have continued a multi-year engagement with this partner.

Engagement

Ongoing partnership across brand, marketing and design.

Outcome

Brand Strategy, Marketing Communications, Website design and development, Trade Show Booth Design, Display Graphics design

Services

Growth Strategy, Copywriting, Graphic and Digital Design, Development

Framework

Zipline was our second client. They approached PINE for brand strategy work. This 3PL leader in logistics had launched a software as a service and needed help finding the right positioning for the SAAS and their overall brand. Their desire was to be perceived as more tech-enabled, a logistics firm of the future.

PINE’s team got to work understanding their business and competitors in the space including logistics providers and software only players. The team conducted key customer interviews to better understand the value clients placed on Zipline and whether or not their own internal perceived value and differentiators were accurate.

Output

Translate strategy into company DNA, communications plans, and materials

PINE’s team developed a brand strategy and worked closely with Zipline’s marketing and sales departments to translate the strategy into Zipline’s DNA, communications plans and materials such as sales scripts.

Zipline continues to be a PINE client. The two have partners on brand strategy, website development, trade show booth design, sales presentations, social media content and other strategic brand communications and marketing endeavors.