Ask
The Consumer Health division wanted to understand insights and opportunities.
Engagement
Our team conducted quantitative research with one of our key partners and developed business and retail strategies to drive growth in new areas.
Outcome
The client gained valuable insights into this category and leverages the retail strategies with key US customers.
Services
Research, Human Experience Strategy
Bayer approach Pine to conduct research and develop strategy for their consumer health care business unit.
PINE’s team got to work understanding the categories with this scope and the general retail landscape within personal and health care. We did extensive audits of stores and ecommerce to understand how the categories were positioned, the language used, key brands within and overall retailer current approaches to engaging shoppers.
We enlisted one of our research partners to aid in conducting the quantitative research. Once the survey was complete, we synthesized the findings and developed now, next and future strategies for Bayer to consider.
Valuable insights and retail strategies
The client gained valuable insights into the evolved category opportunity and leverages the retail strategies with key US customers.
Photos by Chuttersnap and Unsplash
Photo by utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText">Priscilla Du Preez on Unsplash