Intro
To pine is to yearn with every fiber of your being—a relentless drive to pursue what matters most. We channel that passion into empowering human potential.
We’re a human-centered impact consultancy fueled by the belief that bold ideas, deep connections, and sustainable solutions can transform brands and the world. Partnering with passionate businesses, we uncover opportunities that inspire growth, foster belonging, and create lasting impact for people and the planet.
So, what do we pine for? What are we passionate about? What force keeps us going?
The Power of Human Potential.
Idea
So we created PINE.
pine | /pīn/ verb 1. to long for intensely
UNLOCKING HUMAN POTENTIAL
We blend strategy, creativity, and empathy to solve business challenges and create lasting good—for people, brands, and the planet. Our mission is to partner with passionate brands, uncovering bold opportunities that drive growth, deepen connection, and shape a sustainable future. Guided by Human-Centered Opportunity Design, we deliver solutions that resonate deeply and inspire progress.
Consumer & Shopper Insight
Our roots are in humanity-centered design. We gather insight by conducting qualitative and quantitative studies on our own, partnering with your research firm, or leveraging existing research.
Business Strategy
One thing that sets us apart from traditional design firms is our business acumen. Our teams have significant business experience across strategy, marketing, sales, and general management.
Strategic Foresight
We deliver foresight using knowns and glimpses. Knowns are the trends happening around us now. Glimpses are small, subtle changes we see as emerging situations, technologies or events.
THE PINE PROCESS
Initiate
We set out to understand the core issues
Questions
Research
Hypothesis
Incubate
We create the setting to explore opportunity
Strategy
Frameworks
Bridge Building
Illuminate
We ideate, imagine, and design
Ideas
Concepts
Notions
Implement
We make it real
Iterate
Prototype
Pilot
Launch
Photo by Efe Kurnaz on Unsplash