Intro
For years, we witnessed agencies race to solve problems without asking the right questions and sell what they “do” instead of what their clients needed.
But we knew there was a better way.
A way that intertwined business and design more closely. A way that asked and answered the hard questions. Today and every day, we aspire to be a solution-oriented partner that promotes lasting partnerships with great work and great results.
Idea
So we created PINE, a business-driven creative consultancy
pine | /pīn/ verb 1. to long for intensely
THE PINE DIFFERENCE
Consumer & Shopper Insight
Our roots are in human-centered design. We gather insight by conducting qualitative and quantitative studies on our own, partnering with your research firm, or leveraging existing research.
Business Strategy
One thing that sets us apart from traditional design firms is our business acumen. Our teams have significant business experience across strategy, marketing, sales, and general management.
Strategic Foresight
We deliver foresight using knowns and glimpses. Knowns are the trends happening around us now. Glimpses are small, subtle changes we see as emerging situations, technologies or events.
THE PINE PROCESS
Initiate
We set out to understand the core issues
Questions
Research
Hypothesis
Incubate
We create the setting to explore opportunity
Strategy
Frameworks
Bridge Building
Illuminate
We ideate, imagine, and design
Ideas
Concepts
Notions
Implement
We make it real
Iterate
Prototype
Pilot
Launch
Photo by Efe Kurnaz on Unsplash