“Chaos is merely order waiting to be deciphered.”

—José Saramago, The Double

At Pine, we ask the hard questions of ourselves and others. Examining every challenge through different lenses and perspectives. Studying the past and looking into the future.

All of these things lead to learning. And we believe that a key component of learning is sharing what we've learned.

Explore. Learn. And share.

Recent Posts

Is Starbucks still Starbucks?

September 14, 2023

Rich, an old friend of mine, was in town, and we decided to do the classic meet-for-coffee thing.By default if nothing else, we chose a Starbucks that was easy enough to get to here insuburban Columbus.Ma ...

Just Say No to Being Cart – Centric

January 11, 2022

Friday afternoon my wife and I went to Kroger to pick up some groceries. As usual, our small list became a full cart. Kroger is one of the four grocers we shop at but it’s not our regular grocery store. ...

It’s in the Mindset

March 3, 2021

We are rapidly approaching our four year anniversary at PINE. It has been an amazing time of personal and professional growth. In planning for the future, we have been reflecting on why we have seen succe ...

Aligning Your Business

July 1, 2020

If you have ever gone mountain biking then you know if you are looking down your front wheel, you aren’t looking out far enough ahead. You'll be at the obstacle by the time you see it. Many business ...


June 5, 2020

Ecommerce finally moves forward Ecommerce may be finally stepping into a new era. In 1999, a group of colleagues and I built an ecommerce site for a wallpaper retailer. Sadly, not much on the front e ...

Corona Update

April 7, 2020

Over the weekend I had some initial thoughts on the impact of COVID.  For the most part, the degree to which any change happens will depend on the duration of stay-at-home. However, here are Glimpses ...