Understand shopper perceptions and unmet needs across key Tyson categories. Use those insights to develop thought-leading designs for grocery customers.
Conducted qualitative and quantitative research and developed shopper-based design solutions.
The output was combined with Nielsen and McKinsey work to yield thought-leadership for U.S. grocery.
Qualitative and Quantitative Research
Digital and Print Graphic Design
Designed solutions that could be leveraged for customer education and inspiration