Ask
Understand shopper perceptions and unmet needs across key Tyson categories. Use those insights to develop thought-leading designs for grocery customers.
Engagement
Conducted qualitative and quantitative research and developed shopper-based design solutions.
Outcome
The output was combined with Nielsen and McKinsey work to yield thought-leadership for U.S. grocery.
Services
Qualitative and Quantitative Research
Retail Strategy
Environmental Design
Digital and Print Graphic Design
![Tyson Foods, a Fortune 80 company, is the world’s second largest meat processor and marketer. Tyson Foods, a Fortune 80 company, is the world’s second largest meat processor and marketer.](https://pinesd.com/wp-content/uploads/2020/08/tyson-secondary1.jpg)
![Tyson Foods, a Fortune 80 company, is the world’s second largest meat processor and marketer. Tyson Foods, a Fortune 80 company, is the world’s second largest meat processor and marketer.](https://pinesd.com/wp-content/uploads/2020/08/tyson-secondary2.jpg)
Output
Designed solutions that could be leveraged for customer education and inspiration
Photo by Miguel Andrade on Unsplash