Ask

Develop impactful category and sub-category strategy and sell-in stories using 8451 data and supplemental research.

Engagement

Synthesized data and used design lens to identify category and sub-category growth opportunities.

Outcome

Strategy and sell-in story that was leveraged for retailer meetings and test and learn pushes.

Services

Growth Strategy

Retail Strategy

Retail Design

Output

Identified shopper drivers and understand where and why competitors were winning