Ask
Develop impactful category and sub-category strategy and sell-in stories using 8451 data and supplemental research.
Engagement
Synthesized data and used design lens to identify category and sub-category growth opportunities.
Outcome
Strategy and sell-in story that was leveraged for retailer meetings and test and learn pushes.
Services
Growth Strategy
Retail Strategy
Retail Design
![S.C. Johnson is a leading manufacturer of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. S.C. Johnson is a leading manufacturer of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products.](https://pinesd.com/wp-content/uploads/2020/08/scj-secondary1.jpg)
![S.C. Johnson is a leading manufacturer of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. S.C. Johnson is a leading manufacturer of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products.](https://pinesd.com/wp-content/uploads/2020/08/scj-secondary2.jpg)
Output
Identified shopper drivers and understand where and why competitors were winning
Photo by Pan Xiaozhen on Unsplash