Design assets for the digital space that represent key consumption occasions in order to trigger consumption and purchase.
Design a retailer-agnostic visual toolkit and assets that can be leveraged for customer meetings and translated to retailer specific assets for use on their websites.
The deliverable was used with retailers in development of impulse trigger moments on their digital properties.
Digital Strategy, Digital Design
Mars is a thought leader in the retail space. We had created overarching category visual strategy for them. This project took the overall strategy and translated down into specific guidelines for digital engagement with shoppers.
Identified key moments and opportunities that were being overlooked
We continue to see more clients thinking holistically about their shopper experiences. This is one example of a very thoughtful client that identified key moments and opportunities that were being overlooked by competitors and took action to leeverage them for growth.