Ask
This market leader sought consumer insights to inform future tractor designs for the North American market.
Engagement
Qualitative research to gain insights with the target audiences. Translated insights into key design attributes.
Outcome
A thorough understanding of previously unknown and articulated aspects of tractor design.
A design dictionary that product planning and design teams reference to evaluate and drive future designs.
Services
Qualitative Research
Design Strategy
Output
Previously unknown insights that could be used for future tractor designs
Photo by Bec Ritchie on Unsplash