This market leader sought experiential retail marketing campaigns to drive awareness, consideration, preference and purchase of Intel-inside devices across malls, E-sport cafes and retailers in Asia Pacific.
Strategy and design of experiential and shopper marketing strategy. Kit of part development for deployment by local teams across 14 APJ countries.
Highly successful campaigns which drove positive perceptions and sales of Intel-inside products.
Distilled key insights, generate key marketing ideas and design engaging experiences