Posted November 28, 2023 by Raj Shroff

We sat down with Vince Salyards to discuss the topic of strategic sell-in. CPG firms are always trying to identify thought leadership for their customers (retailers). But often times now, next and future solutions have to be packaged up and “sold” to retailers. The process requires value added content and the art of selling. In this interview, Vince, shares how he has found success over 30+ years in the business.