Ask
Understand shopper perceptions and unmet needs across key Tyson categories. Use those insights to develop thought-leading designs for grocery customers.
Engagement
Conducted qualitative and quantitative research and developed shopper-based design solutions.
Outcome
The output was combined with Nielsen and McKinsey work to yield thought-leadership for U.S. grocery.
Services
Qualitative and Quantitative Research
Retail Strategy
Environmental Design
Digital and Print Graphic Design
Output
Designed solutions that could be leveraged for customer education and inspiration
Photo by Miguel Andrade on Unsplash