“Chaos is merely order waiting to be deciphered.”

—José Saramago, The Double

At Pine, we ask the hard questions of ourselves and others. Examining every challenge through different lenses and perspectives. Studying the past and looking into the future.

All of these things lead to learning. And we believe that a key component of learning is sharing what we've learned.

Explore. Learn. And share.

Recent Posts

Friction vs. Behavior

December 14, 2018

During a visit to Minneapolis a few weeks ago I got the chance to experience the Good Housekeeping Lab store at Mall of America. It’s a showroom for Good Housekeeping tested products. The magazine has ...

Amazon Go(es) after Starbucks

July 16, 2018

I had a few hours in Seattle last Sunday morning so I visited Go. In case you’ve not been, you download the “Go” App, sign in using Amazon credentials and then scan your bar code into a ...

HEMA (Help Enable My Audience)

June 18, 2018

Entrance at a HEMA in Guangzhou Our team went to China for consumer, brand and retail immersion. We’re not new to the international retail scene but there is so much press about China, we were mor ...

All You Touch and See

June 8, 2018

The PINE team has been spending some time in China. In our industry there is a lot of press and discussion on China. Alibaba, Ten Cent, Bingo Box, 1.4 billion people, cashless society and more. ...

June 4, 2018

I am writing this from Shanghai, actually sitting in an Indian restaurant, enjoying some free wi-fi. The lunch crowd has disappeared, the techno music is still blaring, it feels more like my private cl ...

Amazon’s Real Threat

April 23, 2018

Much has been made of the growth of Smart Speakers (e.g. Amazon Echo, Google Home, etc.) and the impact that these Voice activated devices are going to have on brands. A quick search yields a range of ...