If you are reading this you probably already know that the PINE team loves to travel. We spend a lot of time on the road because we enjoy seeing and experiencing new things. We know all the fresh inputs lead to better outputs for ourselves and our clients.
One of our more noteworthy work experiences this year happened when we visited a store called Foodhall, in Mumbai, India. Foodhall is a premium lifestyle food superstore that was started in 2011 by the Future Group of India. Future Group’s founder, Kishore Biyani, started other successful retail ventures including Pantaloons and Big Bazaar. Some say he is India’s Sam Walton.
The store we visited, the concept’s largest, opened in December of last year. It’s a 25,000 square foot space, in Bandra, an upscale suburb of Mumbai. It caters to the wealthy class of Mumbai; the prices are beyond the reach of the average Indian consumer. Here you will see the occasional sari on a middle-aged woman, but more often than not, torn jeans, t-shirts and Apple Watches, is what the young and old are wearing.
At it’s core, it’s a grocery store. But it attempts to push well beyond that idea. This particular site has 4 stories and a basement. Full assortment of fresh fruits and vegetables, packaged goods and cooking related general merchandise. Sprinkled through the store are little bars or stations, some with seating, where you can get smoothies, coffee, teas, fresh baked goods and confections. Shopper enter at ground level and are met by a full assortment of fresh items, a health bar, bakery and checkout.
The 2nd floor is a mix of food, bars and housewares. There’s a cool little Coffee Bar with Indian coffee varieties and specialty ways of brewing, including a Japanese method. You can buy coffee to drink on the spot or beans to take home.
Around the corner from the Coffee bar are a Tea bar, Sweets bar and more typical rows of gondolas of grocery items. They have wide assortments of honey, jams, teas and some traditional western snacks.
On the 3rd floor are a full restaurant and an industrial kitchen used for cooking classes. The schedule for the cooking classes seemed chock full of great meal ideas. Shoppers can sign up and show up for the lesson.
Retailers in the U.S. should take notice, while Foodhall doesn’t get it perfect, it’s one of the better attempts we’ve seen toward this blend of grocery and experience. Eately is less everyday and Whole Foods and others with dining are too grocery. We are excited to see what Future Group can do on future iterations as they refine the concept.
The day after shopping this store we met an old friend who is well connected in Indian retail. He mentioned “a team from Amazon” had just visited the store. And suddenly a recent announcement made sense. This is another move in India by Amazon. Last year they bought More, (a concept I worked on). Oh..and maybe the good people at Kroger were there too, with today’s announcement, who knows.
Our team walked away with inspiration and new ideas that we’ve undoubtedly brought to clients since the trip. We always think it’s a great use of time and resources to take a road trip and find some inspiration! Stay tuned for thoughts from our next adventure.
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