We’re sat down with Yon Raz- Fridman, the CEO and founder of Supersocial. Yon is a visionary in the world of metaverse experiences and brand integration on platforms like Roblox. Supersocial has been at the forefront of creating iconic experiences and brand worlds in the metaverse, partnering with major names like Bandai Namco, Rolling Stones, and Heidi Klum.
We talked about:
The exciting realm of the metaverse, particularly focusing on Roblox, where Supersocial does a lot of their work.
How this virtual space is shaping the future of entertainment, commerce, and social interaction.
The potential of the 3D internet, how brands might engage with it if they’re not already, and how it can be a great tool to learn how younger people are shopping and behaving in these worlds today.
To learn more about Yon and Supersocial, visit https://www.supersocialinc.com Check out the Into The Metaverse podcast at https://www.intometamedia.com
Ecommerce finally moves forward
Ecommerce may be finally stepping into a new era. In 1999, a group of colleagues and I built an ecommerce site for a wallpaper retailer. Sadly, not much on the front end design of Ecommerce sites has changed since then; scroll down, find a product, add to cart and keep shopping. Yawn… wake me when it gets fun. Innovation for the most part has been focused on the backend with the obvious goal of selling stuff as quickly and easily as possible.
Personalization comes to life…
Gucci Live
However, Gucci’s new personalized video shopping may have just changed all that (No yawn)! Ecommerce efforts in social media (Pinterest, Instagram, Tik Tok) have given new hope and life into bringing the emotion back to ecommerce shopping. However they have still not evolved a real-time human connection until now. Gucci’s Live, a new online service brings the advisor to the customer. The new effort allows Gucci to be more present (human) in the lives of its customers, when and where they want it (technology).
Marco Bizzarri, Gucci president and CEO, said in a statement when Gucci 9 opened. “The service is delivered according to the values that define and differentiate our brand today: a human touch powered by technology.”
Democratizing personalization
In the near-term this level of service is a stretch for most mass retailers as they continue to use human associates. Creative ones like Gucci will integrate influencers, major stars, etc and perhaps even charge a premium for exclusive ‘remote’ shopping experiences. However, we ultimately believe this could easily trickle down to retailers like Target.
Positive COVID impacts
COVID made remote video a reality overnight. The reality of a remote shopping spree with friends in different cities around the world no longer seems like science fiction. This gets us excited about a whole new possibility for Ecommerce!
PINE
At PINE we are always looking ahead for what the future might look like, we call these GLIMPSES. We help Fortune 100 companies translate GLIMPSES into actionable strategies and implementable experiences.
