“Chaos is merely order waiting to be deciphered.” —José Saramago, The Double

Take a scroll and see our perspective on insights, business, culture, humanity, and design.

Recent Posts

Amazon’s Real Threat

April 23, 2018

Much has been made of the growth of Smart Speakers (e.g. Amazon Echo, Google Home, etc.) and the impact that these Voice activated devices are going to have on brands. A quick search yields a range of ...

Amaz(on)ing Expectations

April 13, 2018

I was in Manhattan last week so stopped into the Amazonbooks store. Given Amazon’s reputation with Go, Drones, Blimps, etc. and their label as a traditional retailer killer, I braced for a truly uniq ...

Don’t Be (Milli) Vanilla

April 3, 2018

History has shown time and again that brands achieve great success from finding partners that align with them and/or complement their offer. The 1 + 1 = 3 calculation of sorts. In the marketing ...

Soul to Squeeze: the Future of Brand and Voice

March 6, 2018

Our clients are faced with a range of challenges in the changing competitive landscape yet Voice continues to be a source of discussion in meetings. It also feels like you can't go more than a few min ...