Pine Sense

Welcome to PINE SENSE. Enjoy our perspective on topics spanning insights, business, culture, humanity and design.

Recent Posts

June 4, 2018 by Raj B. Shroff

I am writing this from Shanghai, actually sitting in an Indian restaurant, enjoying some free wi-fi. The lunch crowd has…

Amazon’s Real Threat
April 23, 2018 by Raj B. Shroff

Much has been made of the growth of Smart Speakers (e.g. Amazon Echo, Google Home, etc.) and the impact that…

Amaz(on)ing Expectations
April 13, 2018 by Raj B. Shroff

I was in Manhattan last week so stopped into the Amazonbooks store. Given Amazon’s reputation with Go, Drones, Blimps, etc….

Don’t Be (Milli) Vanilla
April 3, 2018 by Michael Reda

History has shown time and again that brands achieve great success from finding partners that align with them and/or complement…

Soul to Squeeze: the Future of Brand and Voice
March 6, 2018 by Michael Reda

Our clients are faced with a range of challenges in the changing competitive landscape yet Voice continues to be a…