“Chaos is merely order waiting to be deciphered.” —José Saramago, The Double
Intro

Take a scroll and see our perspective on insights, business, culture, humanity, and design.

Recent Posts

Indian Retail on the Move

September 25, 2019

If you are reading this you probably already know that the PINE team loves to travel.  We spend a lot of time on the road because we enjoy seeing and experiencing new things. We know all the fresh in ...

The Magic (Omni) Kingdom

June 24, 2019

“Pack your bags, we're going to Disney!”...imagine that being echoed through the executive offices of retailers in America. In the paragraphs below, I’m going to tell you why I think a visit to ...

Single Use Retail

May 15, 2019

The most profound impact on how we will shop in the future won’t be AI, VR, AR, big data or anything else.  It will something far simpler that will yield greater impact; the death of single-use pac ...

Friction vs. Behavior

December 14, 2018

During a visit to Minneapolis a few weeks ago I got the chance to experience the Good Housekeeping Lab store at Mall of America. It’s a showroom for Good Housekeeping tested products. The magazine has ...

Amazon Go(es) after Starbucks

July 16, 2018

I had a few hours in Seattle last Sunday morning so I visited Go. In case you’ve not been, you download the “Go” App, sign in using Amazon credentials and then scan your bar code into a ...

HEMA (Help Enable My Audience)

June 18, 2018

Entrance at a HEMA in Guangzhou Our team went to China for consumer, brand and retail immersion. We’re not new to the international retail scene but there is so much press about China, we were mor ...