Pine Sense

Welcome to PINE SENSE. Enjoy our perspective on topics spanning insights, business, culture, humanity and design.

Recent Posts


June 4, 2018 by Raj B. Shroff

I am writing this from Shanghai, actually sitting in an Indian restaurant, enjoying some free wi-fi. The lunch crowd has…

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Amazon’s Real Threat
April 23, 2018 by Raj B. Shroff

Much has been made of the growth of Smart Speakers (e.g. Amazon Echo, Google Home, etc.) and the impact that…

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Amaz(on)ing Expectations
April 13, 2018 by Raj B. Shroff

I was in Manhattan last week so stopped into the Amazonbooks store. Given Amazon’s reputation with Go, Drones, Blimps, etc….

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Don’t Be (Milli) Vanilla
April 3, 2018 by Michael Reda

History has shown time and again that brands achieve great success from finding partners that align with them and/or complement…

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Soul to Squeeze: the Future of Brand and Voice
March 6, 2018 by Michael Reda

Our clients are faced with a range of challenges in the changing competitive landscape yet Voice continues to be a…

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