Pine Sense

Welcome to PINE SENSE. Enjoy our perspective on topics spanning insights, business, culture, humanity and design.

Recent Posts


HEMA (Help Enable My Audience)
June 18, 2018

Our team went to China for consumer, brand and retail immersion. We’re not new to the international retail scene but…

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All You Touch and See
June 8, 2018

The PINE team has been spending some time in China. In our industry there is a lot of press and…

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June 4, 2018

I am writing this from Shanghai, actually sitting in an Indian restaurant, enjoying some free wi-fi. The lunch crowd has…

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Amazon’s Real Threat
April 23, 2018

Much has been made of the growth of Smart Speakers (e.g. Amazon Echo, Google Home, etc.) and the impact that…

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Amaz(on)ing Expectations
April 13, 2018

I was in Manhattan last week so stopped into the Amazonbooks store. Given Amazon’s reputation with Go, Drones, Blimps, etc….

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Don’t Be (Milli) Vanilla
April 3, 2018

History has shown time and again that brands achieve great success from finding partners that align with them and/or complement…

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