“Chaos is merely order waiting to be deciphered.” —José Saramago, The Double

Take a scroll and see our perspective on insights, business, culture, humanity, and design.

Recent Posts

It’s in the Mindset

March 3, 2021

We are rapidly approaching our four year anniversary at PINE. It has been an amazing time of personal and professional growth. In planning for the future, we have been reflecting on why we have seen succe ...

Aligning Your Business

July 1, 2020

If you have ever gone mountain biking then you know if you are looking down your front wheel, you aren’t looking out far enough ahead. You'll be at the obstacle by the time you see it. Many business ...


June 5, 2020

Ecommerce finally moves forward Ecommerce may be finally stepping into a new era. In 1999, a group of colleagues and I built an ecommerce site for a wallpaper retailer. Sadly, not much on the front e ...

Corona Update

April 7, 2020

Over the weekend I had some initial thoughts on the impact of COVID.  For the most part, the degree to which any change happens will depend on the duration of stay-at-home. However, here are Glimpses ...

This is not a Mock Tale

October 8, 2019

I really hate missed opportunities.  One area in retail that comes to mind as a missed opportunity for me is Beverage. You know, coconut water, sparkling water, sparkling tea, regular tea, cold brews ...

Indian Retail on the Move

September 25, 2019

If you are reading this you probably already know that the PINE team loves to travel.  We spend a lot of time on the road because we enjoy seeing and experiencing new things. We know all the fresh in ...