Pine Sense

Welcome to PINE SENSE. Enjoy our perspective on topics spanning insights, business, culture, humanity and design.

Recent Posts


The Magic (Omni) Kingdom
June 24, 2019 by Raj B. Shroff

“Pack your bags, we’re going to Disney!”…imagine that being echoed through the executive offices of retailers in America. In the…

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Single Use Retail
May 15, 2019 by Raj B. Shroff

The most profound impact on how we will shop in the future won’t be AI, VR, AR, big data or…

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Friction vs. Behavior
December 14, 2018 by Raj B. Shroff

During a visit to Minneapolis a few weeks ago I got the chance to experience the Good Housekeeping Lab store…

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Amazon Go(es) after Starbucks
July 16, 2018 by Raj B. Shroff

I had a few hours in Seattle last Sunday morning so I visited Go. In case you’ve not been, you…

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HEMA (Help Enable My Audience)
June 18, 2018 by Raj B. Shroff

Our team went to China for consumer, brand and retail immersion. We’re not new to the international retail scene but…

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All You Touch and See
June 8, 2018 by Raj B. Shroff

The PINE team has been spending some time in China. In our industry there is a lot of press and…

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