A global leader in the food space needed help to better understand the Chinese millennial (Post 95). A softness in their business among this cohort led them to realize they weren’t as connected to this consumer as they should be.
Designed and facilitated a workshop to engage Post 95 cohort and internal stakeholders
Insight-based ideas and scenarios across product, packaging, pricing, and promotion were created and pitched to the cohort
Developed full synthesis of insights and actionable outcomes
The client saw wins in three areas (1) meaningful insights translated into ideas which could be deployed in market (2) a realization of how disconnected they were from this cohort and (3) tools they could now use to get closer to them and deliver more relevant innovation for them. *Project won client internal award for Best Global Research Project of 2018.