A global food & beverage brand realized that new distribution channels, enabled by new technologies and start-ups, were beginning to shape. These channels, between physical stores and traditional e-commerce, were uncharted territory as potential revenue drivers. They sought PINE to envision future hypothetical scenarios, coherent category stories and a framework for integrating their business with these new channels.
Synthesized market factors, trends and research from both internal and external data sources to provide "lay of the land"
Identified knowns (trends) and glimpses (future trends) as well as their implications
Shared ideas for future scenarios integrating predictive technologies and data capture
Created consumer personas + designs to bring the future scenarios to life across a range of audiences with varying degrees of technology prowess.
Developed an overarching strategic framework and language for the shopping "journey" of the future to better fuel Customer dialogue
PINE delivered clarity, a framework for seeing opportunities and actionable strategic growth platforms. This output was used to educate and excite internal stakeholders and customers. Sales and new business teams used the content to display thought leadership and to sell-in partnerships and test & learns.