A leading consumer goods company sought to bring a more dynamic category experience to Target.com. An experience in line with the whimsy of the Target physical store that would drive more conversion online.
Researched the category across competitive set online
Sought to understand the consumer decision tree and site journey
Studied design cues from Target stores
Designed a user experience including category pages and terms to deliver inspiration and drive conversion to purchase.
Tested well in design research and delivered to the Target category team.