Our Work

Digital Design:
User Interface & Experience

A leading consumer goods company sought to bring a more dynamic category experience to Target.com. An experience in line with the whimsy of the Target physical store that would drive more conversion online.


Our Approach

Researched the category across competitive set online

Sought to understand the consumer decision tree and site journey

Studied design cues from Target stores

Designed a user experience including category pages and terms to deliver inspiration and drive conversion to purchase.


Results

Tested well in design research and delivered to the Target category team.