Zipline Logistics, a leader in the supply chain and logistics space, needed corporate positioning, brand strategy and marketing communications to better realize and articulate their niche in a highly commoditized industry.
Conducted competitive analysis, conducted voice of customer research and associate interviews
Led a series of strategies sessions with Executive Leadership to develop new position opportunity
Identified structural differences in their target audience types and created new marketing communications strategies to ensure the right message for the right audience
Delivered new brand positioning and messaging across refreshed assets
The position clarity and new go-to-market marketing & sales communications and assets have resulted in elevated brand perception, clarity of position, and increased success in prospecting and conversion.