Our Work

Brand:
Retail Marketing

Intel needed an insight-based retail marketing campaign in order to achieve aggressive processor sales goals across their Asia Pacific Region. The campaign had to entice their small format and ecommerce retailers (B2B) as well as drive consumer demand and engagement (B2C).


Our Approach

Conducted market audits and key customer meetings in key Asian markets

Facilitated strategy and creative working sessions at Intel APJ Headquarters

Developed comprehensive marketing campaign to deliver on the objectives

Created a campaign in such a way that worked across all markets while also addressing regional market differences

Partnered with Asian production agency to deliver physical assets and materials


Results

The initiative ran across the fourteen country APJ region and exceeded target metrics for units sold and impact on Intel brand impression.