Our Work

Brand:
Retail Marketing

One of the world's leading technology companies, Intel Corporation, needed an insight-based retail marketing campaign in order to achieve aggressive processor sales goals across their Asia-Pacific Region. The campaign had to generate consumer (B2C) and customer (B2B) demand.


Our Approach

Conducted market audits and key customer meetings in key Asian markets

Facilitated strategy and creative working sessions at Intel APJ Headquarters in Singapore

Developed comprehensive marketing campaign to deliver on the objectives

Created a campaign in such a way that worked across all markets while addressing regional market differences

Partnered with Asian production agency to deliver physical assets and materials


Results

The initiative ran across the fourteen country APJ region and exceeded target metrics for units sold and impact on Intel brand impression.