Intel needed an insight-based retail marketing campaign in order to achieve aggressive processor sales goals across their Asia Pacific Region. The campaign had to entice their small format and ecommerce retailers (B2B) as well as drive consumer demand and engagement (B2C).
Conducted market audits and key customer meetings in key Asian markets
Facilitated strategy and creative working sessions at Intel APJ Headquarters
Developed comprehensive marketing campaign to deliver on the objectives
Created a campaign in such a way that worked across all markets while also addressing regional market differences
Partnered with Asian production agency to deliver physical assets and materials
The initiative ran across the fourteen country APJ region and exceeded target metrics for units sold and impact on Intel brand impression.